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Kenneth Reitz
30 lines
1.3 KiB
ReStructuredText
30 lines
1.3 KiB
ReStructuredText
Do You Develop Software or Experiences?
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#######################################
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:date: 2009-12-20 07:05
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:category: Code
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I read an
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`interesting article <http://www.antipope.org/charlie/blog-static/2009/12/21st_century_phone.html>`_
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today on Apple's marketing strategy. A certain section stood out to
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me, regarding their hardware manufacturing: > Apple is an
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experience company. They're a high-end marque; if they > were in
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the automobile business, they'd be BMW, Mercedes, and > Porsche
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rolled into one. They own about 12% of the PC market in the >
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USA... but 91% of the high end of the PC market (laptops over $999,
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> desktops over $699).
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— Charlie Stross of
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`Antipope.org <http://www.antipope.org/charlie/blog-static/2009/12/21st_century_phone.html>`_.
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## The Point: `Seth Godin <http://sethgodin.typepad.com/>`_ and
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`37Signals <http://37signals.com/>`_ both recommend marketing
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yourself to the early adopters and geeks. Apple, however, does the
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opposite. They market themselves to the middle market — the
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incredibly non-technical. The geeks come on their own, with no
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marketing needed. They love it. And this makes Apple \*enormously\*
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successful. \*\*Develop your software/experience for the
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masses\*\*. Make the geeks love it, but make them find it on their
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own. Just a thought.
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