integrate jon mountjoy's feedback

content/toc.md

@@ -5,7 +5,7 @@ The Twelve Factors
 ### One codebase tracked in revision control, many deploys
 
 ## [II. Dependencies](/dependencies)
-### Explicit dependency declaration and isolation
+### Explicitly declare and isolate dependencies
 
 ## [III. Config](/config)
 ### Store config in the environment
@@ -14,25 +14,25 @@ The Twelve Factors
 ### Treat backing services as attached resources
 
 ## [V. Build, release, run](/build-release-run)
-### Strict separation of build stage and run stage
+### Strictly separate build and run stages
 
 ## [VI. Processes](/processes)
-### Stateless processes handle application logic
+### Execute the app as one or more stateless processes
 
 ## [VII. Port binding](/port-binding)
-### Services exported via port binding
+### Export services via port binding
 
 ## [VIII. Concurrency](/concurrency)
 ### Scale out via the process model
 
 ## [IX. Disposability](/disposability)
-### Fast startup and graceful shutdown maximize robustness
+### Maximize robustness with fast startup and graceful shutdown
 
 ## [X. Dev/prod parity](/dev-prod-parity)
 ### Keep development, staging, and production as similar as possible
 
 ## [XI. Logs](/logs)
-### Logs are event streams
+### Treat logs as event streams
 
 ## [XII. Admin processes](/admin-processes)
-### One-off admin/management tasks
+### Run admin/management tasks as one-off processes