diff --git a/README.md b/README.md
index bad64b4..cafa401 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 # ☿ `bake`— the _strangely familiar_ task runner.
 
 
-I love using `Makefile` for one-off tasks in projects. The problem with doing this, is you can't use familiar bash–isms when doing so, as GNU Make doesn't use the familiar Bash syntax, or write inline Python scripts easily. This project seeks to bridge these worlds.
+I love using `Makefile` for one-off **tasks** in projects. The problem with doing this, is you can't use familiar bash–isms when doing so, as GNU Make doesn't use the familiar Bash syntax, or write inline Python scripts easily. This project seeks to bridge these worlds.
 
 **WORK IN PROGRESS**