diff --git a/httpbin/core.py b/httpbin/core.py
index 927bdd4..77e0f65 100644
--- a/httpbin/core.py
+++ b/httpbin/core.py
@@ -67,7 +67,10 @@ template = {
   "swagger": "2.0",
   "info": {
     "title": "httpbin.org",
-    "description": "A simple HTTP Service. <br/> <br/> <code>$ docker run -p 80:80 kennethreitz/httpbin</code>",
+    "description": (
+        "A simple HTTP Request & Response Service."
+        "<br/> <br/> <b>Run locally: </b> <code>$ docker run -p 80:80 kennethreitz/httpbin</code>"
+    ),
     "contact": {
       "responsibleOrganization": "Kenneth Reitz",
       "responsibleDeveloper": "Kenneth Reitz",