diff --git a/README.rst b/README.rst
index ffa65ee..91b73bb 100644
--- a/README.rst
+++ b/README.rst
@@ -3,12 +3,6 @@ httpbin(1): HTTP Request & Response Service
 
 A `Kenneth Reitz <http://kennethreitz.org/>`__ Project.
 
-|Deploy|_
-
-.. |Deploy| image:: https://www.herokucdn.com/deploy/button.svg
-.. _Deploy: https://heroku.com/deploy?template=https://github.com/runscope/httpbin
-
-
 SEE ALSO
 --------