diff --git a/docs/starting/pip-virtualenv.rst b/docs/starting/pip-virtualenv.rst
index 5c9515f..a910ae7 100644
--- a/docs/starting/pip-virtualenv.rst
+++ b/docs/starting/pip-virtualenv.rst
@@ -103,7 +103,7 @@ file.
 
     export PIP_DOWNLOAD_CACHE=$HOME/.pip/cache
 
-Naturally, you can set the path to anywhere you like (as long as you have write
+You can set the path to anywhere you like (as long as you have write
 access). After adding this line, ``source`` your ``.bashrc`` (or ``.bash_profile``)
 file and you will be all set.