diff --git a/setup.py b/setup.py
index 703b181..8fb6579 100644
--- a/setup.py
+++ b/setup.py
@@ -1,17 +1,49 @@
 #!/usr/bin/env python
 
+import io
 import os
 import sys
 from codecs import open
+from shutil import rmtree
 
-from setuptools import setup
+from setuptools import setup, Command
+
+here = os.path.abspath(os.path.dirname(__file__))
+with io.open(os.path.join(here, 'README.rst'), encoding='utf-8') as f:
+    long_description = '\n' + f.read()
 
 
-if sys.argv[-1] == 'publish':
-    os.system('python setup.py register')
-    os.system('python setup.py sdist upload')
-    os.system('python setup.py bdist_wheel upload --universal')
-    sys.exit()
+class PublishCommand(Command):
+    """Support setup.py publish."""
+
+    description = 'Build and publish the package.'
+    user_options = []
+
+    @staticmethod
+    def status(s):
+        """Prints things in bold."""
+        print('\033[1m{0}\033[0m'.format(s))
+
+    def initialize_options(self):
+        pass
+
+    def finalize_options(self):
+        pass
+
+    def run(self):
+        try:
+            self.status('Removing previous builds…')
+            rmtree(os.path.join(here, 'dist'))
+        except FileNotFoundError:
+            pass
+
+        self.status('Building Source and Wheel (universal) distribution…')
+        os.system('{0} setup.py sdist bdist_wheel --universal'.format(sys.executable))
+
+        self.status('Uploading the package to PyPi via Twine…')
+        os.system('twine upload dist/*')
+
+        sys.exit()
 
 requires = ['SQLAlchemy', 'tablib', 'docopt']
 version = '0.5.2'
@@ -37,6 +69,9 @@ setup(
     install_requires=requires,
     extras_require={
         'pandas': ['tablib[pandas]'],
+        'pg': ['psycopg2'],
+        'redshift': ['sqlalchemy-redshift', 'psychopg2']
+        # TODO: Add the rest.
     },
     license='ISC',
     zip_safe=False,
@@ -53,5 +88,8 @@ setup(
         'Programming Language :: Python :: 3.4',
         'Programming Language :: Python :: 3.5',
         'Programming Language :: Python :: Implementation :: CPython',
-    )
+    ),
+    cmdclass={
+        'publish': PublishCommand,
+    }
 )