diff --git a/docs/dev/contributing.rst b/docs/dev/contributing.rst
index efc79bbf..06d7d6ce 100644
--- a/docs/dev/contributing.rst
+++ b/docs/dev/contributing.rst
@@ -41,7 +41,7 @@ including reporting bugs or requesting features. This golden rule is
 **All contributions are welcome**, as long as
 everyone involved is treated with respect.
 
-.. _be cordial or be on your way: http://kennethreitz.org/be-cordial-or-be-on-your-way/
+.. _be cordial or be on your way: https://www.kennethreitz.org/essays/be-cordial-or-be-on-your-way
 
 .. _early-feedback: