diff --git a/requests/__about__.py b/requests/__about__.py
new file mode 100644
index 00000000..9abded42
--- /dev/null
+++ b/requests/__about__.py
@@ -0,0 +1,16 @@
+# -*- coding: utf-8 -*-
+
+# .-. .-. .-. . . .-. .-. .-. .-.
+# |(  |-  |.| | | |-  `-.  |  `-.
+# ' ' `-' `-`.`-' `-' `-'  '  `-'
+
+__title__ = 'requests'
+__description__ = 'Python HTTP for Humans.'
+__url__ = 'http://python-requests.org'
+__version__ = '2.14.2'
+__build__ = 0x021402
+__author__ = 'Kenneth Reitz'
+__author_email__ = 'me@kennethreitz.org'
+__license__ = 'Apache 2.0'
+__copyright__ = 'Copyright 2017 Kenneth Reitz'
+__cake__ = u'✨ 🍰 ✨ Thanks for using my software. It means the world to me. --kennethreitz'
\ No newline at end of file
diff --git a/requests/__init__.py b/requests/__init__.py
index 7f6c480f..4d3055c8 100644
--- a/requests/__init__.py
+++ b/requests/__init__.py
@@ -40,13 +40,7 @@ is at <http://python-requests.org>.
 :license: Apache 2.0, see LICENSE for more details.
 """
 
-__title__ = 'requests'
-__version__ = '2.14.2'
-__build__ = 0x021402
-__author__ = 'Kenneth Reitz'
-__license__ = 'Apache 2.0'
-__copyright__ = 'Copyright 2017 Kenneth Reitz'
-__cake__ = u'✨ 🍰 ✨ Thanks for using my software. It means the world to me. --kennethreitz'
+from .__about__ import *
 
 # Attempt to enable urllib3's SNI support, if possible
 try:
diff --git a/setup.py b/setup.py
index b9588ebd..fd8a1716 100755
--- a/setup.py
+++ b/setup.py
@@ -9,6 +9,7 @@ from codecs import open
 from setuptools import setup
 from setuptools.command.test import test as TestCommand
 
+here = os.path.abspath(os.path.dirname(__file__))
 
 class PyTest(TestCommand):
     user_options = [('pytest-args=', 'a', "Arguments to pass into py.test")]
@@ -28,7 +29,7 @@ class PyTest(TestCommand):
         errno = pytest.main(self.pytest_args)
         sys.exit(errno)
 
-
+# 'setup.py publish' shortcut.
 if sys.argv[-1] == 'publish':
     os.system('python setup.py sdist upload')
     sys.exit()
@@ -51,12 +52,9 @@ packages = [
 requires = []
 test_requirements = ['pytest>=2.8.0', 'pytest-httpbin==0.0.7', 'pytest-cov', 'pytest-mock']
 
-with open('requests/__init__.py', 'r', 'utf-8') as fd:
-    version = re.search(r'^__version__\s*=\s*[\'"]([^\'"]*)[\'"]',
-                        fd.read(), re.MULTILINE).group(1)
-
-if not version:
-    raise RuntimeError('Cannot find version information')
+about = {}
+with open(os.path.join(here, 'requests', '__about__.py')) as f:
+    exec(f.read(), about)
 
 with open('README.rst', 'r', 'utf-8') as f:
     readme = f.read()
@@ -64,19 +62,19 @@ with open('HISTORY.rst', 'r', 'utf-8') as f:
     history = f.read()
 
 setup(
-    name='requests',
-    version=version,
-    description='Python HTTP for Humans.',
+    name=about['__title__'],
+    version=about['__version__'],
+    description=about['__description__'],
     long_description=readme + '\n\n' + history,
-    author='Kenneth Reitz',
-    author_email='me@kennethreitz.com',
-    url='http://python-requests.org',
+    author=about['__author__'],
+    author_email=about['__author_email__'],
+    url=about['__url__'],
     packages=packages,
     package_data={'': ['LICENSE', 'NOTICE'], 'requests': ['*.pem']},
     package_dir={'requests': 'requests'},
     include_package_data=True,
     install_requires=requires,
-    license='Apache 2.0',
+    license=about['__license__'],
     zip_safe=False,
     classifiers=(
         'Development Status :: 5 - Production/Stable',