diff --git a/docs/index.rst b/docs/index.rst
index 896265e3..1d48088b 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -32,7 +32,7 @@ consumption.
   —*Kenneth Reitz*
   
   
-**If you're interested in financially supporting Kenneth Reitz open source, consider visiting `this link <https://cash.me/KennethReitz>`_. Your support helps tremendously with sustainability of motivation, as Open Source is no longer part of my day job.**
+**If you're interested in financially supporting Kenneth Reitz open source, consider visiting  `this link <https://cash.me/kennethreitz>`_. Your support helps tremendously with sustainability of motivation, as Open Source is no longer part of my day job.**
 
 
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