diff --git a/docs/user/install.rst b/docs/user/install.rst
index 9100ac21..9470d628 100644
--- a/docs/user/install.rst
+++ b/docs/user/install.rst
@@ -26,9 +26,9 @@ Cheeseshop Mirror
 -----------------
 
 If the Cheeseshop is down, you can also install Requests from Kenneth Reitz's
-personal `Cheeseshop mirror <http://pip.kreitz.co/>`_::
+personal `Cheeseshop mirror <http://pip.kennethreitz.com/>`_::
 
-    $ pip install -i http://pip.kreitz.co/simple requests
+    $ pip install -i http://pip.kennethreitz.com/simple requests
 
 
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