diff --git a/README.rst b/README.rst
index 6258001..d9190bb 100644
--- a/README.rst
+++ b/README.rst
@@ -23,6 +23,7 @@ Output formats supported:
 - YAML (Sets + Books)
 - Pandas DataFrames (Sets)
 - HTML (Sets)
+- Jira (Sets)
 - TSV (Sets)
 - ODS (Sets)
 - CSV (Sets)
diff --git a/tablib/core.py b/tablib/core.py
index f9951a9..6420ffa 100644
--- a/tablib/core.py
+++ b/tablib/core.py
@@ -632,7 +632,6 @@ class Dataset(object):
         """
         pass
 
-
     @property
     def latex():
         """A LaTeX booktabs representation of the :class:`Dataset` object. If a
@@ -642,6 +641,13 @@ class Dataset(object):
         """
         pass
 
+    @property
+    def jira():
+        """A Jira table representation of the :class:`Dataset` object.
+
+        .. note:: This method can be used for export only.
+        """
+        pass
 
     # ----
     # Rows
diff --git a/tablib/formats/__init__.py b/tablib/formats/__init__.py
index 3eb747e..418e607 100644
--- a/tablib/formats/__init__.py
+++ b/tablib/formats/__init__.py
@@ -15,5 +15,6 @@ from . import _dbf as dbf
 from . import _latex as latex
 from . import _df as df
 from . import _rst as rst
+from . import _jira as jira
 
-available = (json, xls, yaml, csv, dbf, tsv, html, latex, xlsx, ods, df, rst)
+available = (json, xls, yaml, csv, dbf, tsv, html, jira, latex, xlsx, ods, df, rst)
diff --git a/tablib/formats/_jira.py b/tablib/formats/_jira.py
new file mode 100644
index 0000000..55fce52
--- /dev/null
+++ b/tablib/formats/_jira.py
@@ -0,0 +1,39 @@
+# -*- coding: utf-8 -*-
+
+"""Tablib - Jira table export support.
+
+   Generates a Jira table from the dataset.
+"""
+from tablib.compat import unicode
+
+title = 'jira'
+
+
+def export_set(dataset):
+    """Formats the dataset according to the Jira table syntax:
+
+    ||heading 1||heading 2||heading 3||
+    |col A1|col A2|col A3|
+    |col B1|col B2|col B3|
+
+    :param dataset: dataset to serialize
+    :type dataset: tablib.core.Dataset
+    """
+
+    header = _get_header(dataset.headers) if dataset.headers else ''
+    body = _get_body(dataset)
+    return '%s\n%s' % (header, body) if header else body
+
+
+def _get_body(dataset):
+    return '\n'.join([_serialize_row(row) for row in dataset])
+
+
+def _get_header(headers):
+    return _serialize_row(headers, delimiter='||')
+
+
+def _serialize_row(row, delimiter='|'):
+    return '%s%s%s' % (delimiter,
+                       delimiter.join([unicode(item) if item else ' ' for item in row]),
+                       delimiter)
diff --git a/test_tablib.py b/test_tablib.py
index b945a2d..57b1b39 100755
--- a/test_tablib.py
+++ b/test_tablib.py
@@ -316,6 +316,23 @@ class TablibTestCase(unittest.TestCase):
 
         self.assertEqual(html, d.html)
 
+    def test_jira_export(self):
+
+        expected = """||first_name||last_name||gpa||
+|John|Adams|90|
+|George|Washington|67|
+|Thomas|Jefferson|50|"""
+        self.assertEqual(expected, self.founders.jira)
+
+    def test_jira_export_no_headers(self):
+        self.assertEqual('|a|b|c|', tablib.Dataset(['a', 'b', 'c']).jira)
+
+    def test_jira_export_none_and_empty_values(self):
+        self.assertEqual('| | |c|', tablib.Dataset(['', None, 'c']).jira)
+
+    def test_jira_export_empty_dataset(self):
+        self.assertTrue(tablib.Dataset().jira is not None)
+
     def test_latex_export(self):
         """LaTeX export"""
 
@@ -399,6 +416,7 @@ class TablibTestCase(unittest.TestCase):
         data.xlsx
         data.ods
         data.html
+        data.jira
         data.latex
         data.df
         data.rst
@@ -421,6 +439,7 @@ class TablibTestCase(unittest.TestCase):
         data.xlsx
         data.ods
         data.html
+        data.jira
         data.latex
         data.rst