diff --git a/README.rst b/README.rst
index 0c48c82..6258001 100644
--- a/README.rst
+++ b/README.rst
@@ -30,7 +30,7 @@ Output formats supported:
 
 Note that tablib *purposefully* excludes XML support. It always will. (Note: This is a joke. Pull requests are welcome.)
 
-**If you're interested in financially supporting Kenneth Reitz open source, consider [visiting this link](https://cash.me/$KennethReitz). Your support helps tremendously with sustainability of motivation, as Open Source is no longer part of my day job.**
+If you're interested in financially supporting Kenneth Reitz open source, consider `visiting this link <https://cash.me/$KennethReitz>`_. Your support helps tremendously with sustainability of motivation, as Open Source is no longer part of my day job.
 
 Overview
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