diff --git a/.coveragerc b/.coveragerc
new file mode 100644
index 0000000..0ab42b3
--- /dev/null
+++ b/.coveragerc
@@ -0,0 +1,10 @@
+# .coveragerc to control coverage.py
+
+[report]
+# Regexes for lines to exclude from consideration
+exclude_lines =
+    # Have to re-enable the standard pragma:
+    pragma: no cover
+
+    # Don't complain if non-runnable code isn't run:
+    if __name__ == .__main__.:
diff --git a/.gitignore b/.gitignore
index d6fdabd..432f8e0 100644
--- a/.gitignore
+++ b/.gitignore
@@ -30,3 +30,7 @@ junit-py27.xml
 # pyenv noise
 .python-version
 tablib.egg-info/*
+
+# Coverage
+.coverage
+htmlcov
diff --git a/.travis.yml b/.travis.yml
index f9f13cc..79a5175 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -1,5 +1,6 @@
 language: python
 cache: pip
+
 matrix:
   include:
     - python: 2.7
@@ -7,6 +8,13 @@ matrix:
     - python: 3.6
     - python: 3.7
     - python: 3.8-dev
+
 install:
   - pip install -r requirements.txt
-script: python test_tablib.py
+  - pip install -U pytest pytest-cov
+
+script: pytest --cov tablib
+
+after_success:
+  - pip install -U codecov
+  - codecov
diff --git a/README.md b/README.md
index 34a3070..b527e84 100644
--- a/README.md
+++ b/README.md
@@ -2,6 +2,7 @@
 
 [![Jazzband](https://jazzband.co/static/img/badge.svg)](https://jazzband.co/)
 [![Build Status](https://travis-ci.org/jazzband/tablib.svg?branch=master)](https://travis-ci.org/jazzband/tablib)
+[![codecov](https://codecov.io/gh/jazzband/tablib/branch/master/graph/badge.svg)](https://codecov.io/gh/jazzband/tablib)
 
     _____         ______  ___________ ______
     __  /_______ ____  /_ ___  /___(_)___  /_