diff --git a/README.rst b/README.rst
index b31ec2e..2ce3658 100644
--- a/README.rst
+++ b/README.rst
@@ -1,11 +1,9 @@
 Elephant
 ========
 
-S3 is the ultimate key-value store. It'd be nice if you could query it...
-
 Elephant is an S3-backed key-value store with querying powered by Elastic Search. Your data is persisted on S3 as simple JSON documents, but you can instantly query it over HTTP.
 
-Simplicity — your data is as persistent as S3 and as portable as JSON.
+Your data is as persistent as S3 and as portable as JSON.
 
 Usage
 -----