diff --git a/README.rst b/README.rst
index ed4522d..b31ec2e 100644
--- a/README.rst
+++ b/README.rst
@@ -5,7 +5,7 @@ S3 is the ultimate key-value store. It'd be nice if you could query it...
 
 Elephant is an S3-backed key-value store with querying powered by Elastic Search. Your data is persisted on S3 as simple JSON documents, but you can instantly query it over HTTP.
 
-Simplicity — full-text search, HTTP, persistence, data portability.
+Simplicity — your data is as persistent as S3 and as portable as JSON.
 
 Usage
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