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Kenneth Reitz
220 lines
7.2 KiB
HTML
220 lines
7.2 KiB
HTML
<!DOCTYPE html>
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<html lang="en">
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<head>
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<title>Dear Borders: I hate you</title>
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<a href="http://github.com/kennethreitz/">
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<img style="position: absolute; top: 0; right: 0; border: 0;" src="http://s3.amazonaws.com/github/ribbons/forkme_right_red_aa0000.png" alt="Fork me on GitHub" />
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</a>
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<header id="banner" class="body">
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<h1>
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<a href=".">Kenneth's log </a>
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</h1>
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<nav><ul>
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<li >
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<a href="./category/Life.html">Life</a>
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</li>
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<li class="active">
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<a href="./category/Code.html">Code</a>
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</li>
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<li >
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<a href="./category/projects.html">projects</a>
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</li>
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</ul></nav>
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</header><!-- /#banner -->
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<section id="content" class="body">
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<article>
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<header> <h1 class="entry-title"><a href="dear-borders-i-hate-you.html"
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rel="bookmark" title="Permalink to Dear Borders: I hate you">Dear Borders: I hate you</a></h1> </header>
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<div class="entry-content">
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<footer class="post-info">
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<abbr class="published" title="2009-09-10T18:26:00">
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Thu 10 September 2009
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</abbr>
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<p>In <a href="./category/Code.html">Code</a>.
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</p>
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</footer><!-- /.post-info -->
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<p>Dear Borders (and Starbucks subidary Seattle's Best Coffee), You
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have a lovely book store. Quite lovely. I love the books you sell.
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I love the music you play. I love the coffee you serve. I <strong>love</strong>
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the Moleskine Notebooks you sell. Everything about your store
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tailors itself perfectly to people like me. You strive to make a
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person feel intellectual and important, and that is marketed almost
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flawlessly. You seem to have forgotten one key demographic,
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however. If a tech-savvy web developer wants to go and play with
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his newly-developed web design skills he obtained from books out of
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<em>your</em> technology section, he is free to bring his laptop into your
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lovely café. Awesome. You even offer power outlets. All the
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sweeter. So, he decides to bring his laptop in one day to play with
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his newly purchased python web development book. He connects to
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your aptly named “Borders” network, and types “<a class="reference external" href="http://google.com">http://google.com</a>”
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into his address bar, excited to be connected to his world in such
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a convenient location. His face of joy then abruptly changes,
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however, when he realizes that he has to fork out SEVEN DOLLARS to
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use the network. <strong>Seven Dollars</strong>. You could feed a starving child
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in Africa for a WEEK with $7. There is no justification. There is
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no excuse. This is downright stupid on your part. Do you have any
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idea how much business you are turning down by doing this? If your
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stores offered free wifi, chances are, I’d be there three to four
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times every week, buying coffee every time, and most likely a book
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every other time. That is a LOT of business. And there are many
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more people like me. Many more. People like me love your stores. We
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love the atmosphere. We love the books. We love the knowledge. We
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love the Moleskines. And we also love the internet. Apparently,
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more than you know. I understand that you have an agreement with
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AT&T, and i’m sure they have wonderful salesman that assure that
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you are offering a service to your employees. They are wrong. Very
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wrong. I know for a fact that I’d be a customer time and time again
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if you offered this service for free. And I’m sure your café and
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book sales would go up at least 15%. From what I understand, your
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profits are decreasing heavily at the moment. I believe your stock
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is currently worth $3.34 a share. Impressive. So what do you have
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to lose? In the meantime, I’ll be taking my daily $7 coffee
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excursions to Panera, where wifi is free. Kindest Regards, Kenneth
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Reitz # Border's Respnse Dear Kenneth, Thank you for contacting
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Borders Customer Care regarding Wifi service. We welcome your
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comments, as we rely on feedback from customers to improve on the
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services and products we provide. Borders stores will be offering
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free Wifi service and all of the stores will have it by mid
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October. We appreciate your positive comments about Borders stores.
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We are always glad to hear from customers, but it is especially
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nice when a happy customer takes the time to let us know that
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they're enjoying the rewards and services we offer. If you have any
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other questions or concerns, please don't hesitate to contact us.
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Sincerely, Kathy Borders Rewards Customer Care ## My Reaction Well,
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I didn't see that coming.</p>
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</div><!-- /.entry-content -->
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</article>
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</section>
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<section id="extras" class="body">
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<div class="blogroll">
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<h2>Links</h2>
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<ul>
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<li><a href="http://github.com/kennethreitz">GitHub Repos</a></li>
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<li><a href="http://flickr.com/kennethreitz">Photography (Flickr)</a></li>
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<li><a href="http://twitter.com/kennethreitz">Latest Tweets</a></li>
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<li><a href="http://www.linkedin.com/in/kennethreitz">Résumé</a></li>
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<li><a href="http://pick.im/kenneth-reitz">Design Portfolio</a></li>
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<li><a href="http://laterstars.com/kennethreitz">Later Stars</a></li>
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</ul>
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</div><!-- /.blogroll -->
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</section><!-- /#extras -->
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<footer id="contentinfo" class="body">
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<address id="about" class="vcard body">
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© 2011 Kenneth Reitz & co. All Rights Reserved.
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