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Kenneth Reitz
191 lines
5.3 KiB
HTML
191 lines
5.3 KiB
HTML
<!DOCTYPE html>
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<html lang="en">
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<head>
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<title>Do You Develop Software or Experiences?</title>
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<meta charset="utf-8" />
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<body id="index" class="home">
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<a href="http://github.com/kennethreitz/">
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<img style="position: absolute; top: 0; right: 0; border: 0;" src="http://s3.amazonaws.com/github/ribbons/forkme_right_red_aa0000.png" alt="Fork me on GitHub" />
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</a>
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<header id="banner" class="body">
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<h1>
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<a href=".">Kenneth's log </a>
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</h1>
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<nav><ul>
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<li >
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<a href="./category/Life.html">Life</a>
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<a href="./category/Code.html">Code</a>
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<li >
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<a href="./category/projects.html">projects</a>
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</header><!-- /#banner -->
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<section id="content" class="body">
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<article>
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<header> <h1 class="entry-title"><a href="do-you-develop-software-or-experiences.html"
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rel="bookmark" title="Permalink to Do You Develop Software or Experiences?">Do You Develop Software or Experiences?</a></h1> </header>
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<div class="entry-content">
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<footer class="post-info">
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<abbr class="published" title="2009-12-20T07:05:00">
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Sun 20 December 2009
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</abbr>
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<p>In <a href="./category/Code.html">Code</a>.
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</p>
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</footer><!-- /.post-info -->
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<p>I read an
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<a class="reference external" href="http://www.antipope.org/charlie/blog-static/2009/12/21st_century_phone.html">interesting article</a>
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today on Apple's marketing strategy. A certain section stood out to
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me, regarding their hardware manufacturing: > Apple is an
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experience company. They're a high-end marque; if they > were in
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the automobile business, they'd be BMW, Mercedes, and > Porsche
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rolled into one. They own about 12% of the PC market in the >
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USA... but 91% of the high end of the PC market (laptops over $999,
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> desktops over $699).</p>
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<p>— Charlie Stross of
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<a class="reference external" href="http://www.antipope.org/charlie/blog-static/2009/12/21st_century_phone.html">Antipope.org</a>.</p>
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<p>## The Point: <a class="reference external" href="http://sethgodin.typepad.com/">Seth Godin</a> and
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<a class="reference external" href="http://37signals.com/">37Signals</a> both recommend marketing
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yourself to the early adopters and geeks. Apple, however, does the
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opposite. They market themselves to the middle market — the
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incredibly non-technical. The geeks come on their own, with no
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marketing needed. They love it. And this makes Apple *enormously*
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successful. **Develop your software/experience for the
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masses**. Make the geeks love it, but make them find it on their
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own. Just a thought.</p>
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</div><!-- /.entry-content -->
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</article>
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</section>
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<section id="extras" class="body">
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<div class="blogroll">
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<h2>Links</h2>
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<ul>
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<li><a href="http://github.com/kennethreitz">GitHub Repos</a></li>
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<li><a href="http://flickr.com/kennethreitz">Photography (Flickr)</a></li>
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<li><a href="http://twitter.com/kennethreitz">Latest Tweets</a></li>
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<li><a href="http://www.linkedin.com/in/kennethreitz">Résumé</a></li>
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<li><a href="http://pick.im/kenneth-reitz">Design Portfolio</a></li>
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<li><a href="http://laterstars.com/kennethreitz">Later Stars</a></li>
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</ul>
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<li><a href="./feeds/all.atom.xml" rel="alternate">atom feed</a></li>
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<li><a href="http://facebook.com/kennethreitz">Facebook</a></li>
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</section><!-- /#extras -->
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<footer id="contentinfo" class="body">
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<address id="about" class="vcard body">
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© 2011 Kenneth Reitz & co. All Rights Reserved.
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