convore.json/groups/content-strategy/another-definition-of-content-strategy/messages.json

[{"user_id": 29522, "stars": [], "topic_id": 19472, "date_created": 1302808858.472455, "message": "The discussion at our last meetup left me pondering a better definition of 'content strategy', so I came up with one: http://kendallcopywriting.co.uk/content-strategy-a-definition/", "group_id": 1409, "id": 689056}, {"user_id": 29522, "stars": [], "topic_id": 19472, "date_created": 1302808869.972609, "message": "Anyone have any thoughts on this?", "group_id": 1409, "id": 689059}, {"user_id": 27869, "stars": [], "topic_id": 19472, "date_created": 1302860849.6349061, "message": "Hi Leif. I like how you've broken it down for different audiences, as I think that's what kept tripping us up last week. We wanted process, but also elevator pitch, etc. Two thoughts I had: 1) I think it's really difficult for content to directly help with sales, so I'd feel more comfortable if there were additional objectives listed that are such as: engagement, interactions, retention, etc. and 2) I like the \"CS takes away pain\" section, but would like to see it also take social into account and not be on-site focused. Facebook/Twitter posts are content too and need strategising just as much for the reasons you mention. Nice work!", "group_id": 1409, "id": 698796}]